A sleek luxury car is driven around town by someone in an orange silk burqa. We see your usual shopping, a goldfish is bought, a visit to a café, a chat with a friend, intercut with flashes of a woman's face.

At the end comes the reveal. Her man looks so good in his Paisley fitted suit that she has to hide him from other women, in a burqa.
Cue controversy in 3...2...1

Actually, I really like it. The reaction from male colleagues here at Adland was the exact opposite. Courting controversy for controversies sake they said. I'm like : Did you see how gorgeous that suit makes him?

Agency: MAYD, Hamburg, Germany Director: Alex Rank Creative Directors: Behnaz Pakravesh, Bahador Pakravesh Senior Copywriter: Susanne Pakravesh Music: NIGHTKRAFT Sound Engineer: Tobias Sauer Video Editor: Nikita Kronlund Production Company: WilsonProject Director of Photography: Joachim Zunke Executive Producer: René Ahrens Production Manager: John Tichatschek Set Design: Thomas Wesselmann Styling: Jacqueline Ziesmer / Julia Wu Make-up: Fee Steinvorth / Katharina Schneider Gaffer: Ingo Polster Sound: Willem Hasse Second Production Company: The Shack GmbH, The Soundshack GmbH

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • mathew styles's picture
    mathew styles (not verified)

    Cool ad. I'm a man and i like it a lot. Hope my girlfirend don't hide me now after seeing this

    May 11, 2014
  • Marleen's picture
    Marleen (not verified)

    Yammy, that man in that suit...i would hide em too.

    May 11, 2014
  • fairuse's picture

    I see where the guys are all "yeah right" about the burqa. I was waiting for the expected reveal. Good use of symbols I said after pretty guy was let out. I totally missed the point on first look.

    Jun 10, 2014