In a huge and hot apartment, a lovely looking young woman surrounded by mirrors decides to have an ice-cream. Not just any ice-cream, but an Extreme® cone. As she bites into it, her reflection doesn't have one, and so begins a dance through the rooms where the woman refuses to share even a dab of ice-cream with her own reflection. It's beautifully shot, and a tad sexual as the woman teases herself, and in the end very strange. I'm sure someone can write an essay on the woman's reflection not having any ice-cream and connecting this to anorexia somehow, but I don't have the energy for that. If you pardon me, it's too hot in here, I need to get some ice-cream and you can't have any. *licks cone teasingly*

Executive Creative Director: Anne-Cécile TAULEIGNE
Art Director: Julien CHESNÉ
Copywriter: Eric AUVINET
Account Manager: Delphine LOYAUX
Account Executive: Eric LEDUBY
TV Producer: Patricia CHEMOUL
Director: Sébastien GROUSSET
Production Company: GANG FILMS
Director of Photography: Stuart GRAHAM
Executive Producer: Jean VILLIERS
Production Designer: Alain VEISSIER & Koldo VALLES
Editor: Thierry HOSS
Sound Production: CREAMINAL

Lazy Sparks
- Artist: Yoggyone
Composer: Thomas Boichard


Comments (2)

  • tankNZ's picture
    tankNZ (not verified)

    Great advertisement!

    May 13, 2014
  • ralph's picture
    ralph (not verified)

    Please, What's name of the model & agency?

    Jul 15, 2015

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.