Make way for the new cool, people.

It's fanny-packs and glue.

Because with Loctite in your fanny pack you can help a lot. What an oddly stunted line. What a great product name. What a bizarre groovy dancing way of selling it. It's official, hipsters killed irony and we're all stuck on glue.

Loctite: Win at Glue - Glance Agency: Fallon Chief Creative Officer: Jeff Kling Creative Director: Jason Bottenus Art Director: Jonathan Moehnke Copywriter: Bo MacDonald Exec Producer: Charles Wolford Producer: Andrew Koningen Account Director: Chris Lawrence/Adam Craw Account Planner: Julianna Simon Prod Co.: O Positive
 Director: David Shane
 Executive Producer (s): Ralph Laucella, Marc Grill Line Producer: Ken Licata
 DOP: Sebastian Pfaffenbichler

Comments (2)

  • tankNZ's picture
    tankNZ (not verified)

    Ahaha great! :)

    May 13, 2014
  • Gamer's picture
    Gamer (not verified)

    Great promo and great product

    Feb 02, 2015

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.