Simple yet powerful message. If your stolen handgun is used in an offense, it's the same as your committing the offense.

Client: Gun Free South Africa. Agency: Y & R Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves Group Creative Head: Bibi Lotter Creative Group Head: Grant Seller Copywriter: Marjolien Rossouw TV Producer: Lesley Wyldbore Account Director: Greg Dennis Director: Tony Baggott DOP: Marc Rowlston Music: Louis Enslin at Produce Post-production: Melanie Golden at Deep End Post