Coors Light Canada gets weird in this spot featuring a talking bear hat, horse loving athletes, neon eyeballs, plastic suits that fill up with air, donkeys named Richard and a bunch of other things that made zero sense but are there just to be weird. Even the VO that tries so hard to keep it grounded mostly ends up being a see-say.

Remember kids, weird is always good, provided there is some reason for it. But since Coors Light has never been a weird brand, this direction seems quite off.

Client: Coors Light
Agency: Leo Burnett
Creative Director: Judy John
Group Creative Director (AD): Anthony Chelvanathan
Group Creative Director (CW): : Steve Persico
Executive Producer: Emma Du Boisson
Group Account Director: Chris Perron
Production Company: Soft Citizen
Director: The Perlorian Brothers
Executive Producer: Link York
Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves
Executive Producer: Melissa Kahn
Producer: Yumi Suyama
Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Patrick Samaniego
Finishing Facility: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: James Marin
Executive Producer: Amanda Larivière
Audio House: Grayson Matthews
Original Music & Sound Design - Grayson Matthews
Casting & Voice Direction: Grayson Matthews

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Comments (3)

  • murray's picture
    murray (not verified)

    yaaaaaaaaassss gourl! get weird! finally coors put their bear fur thinking cap on.

    May 16, 2014
  • Dabitch's picture

    So basically, this is the stuff you get shitfaced on a la college kids binge drinking? Cool!

    No, seriously the talking bear head was kind of amazing, even though I was wish he wasn't see-saying. And they're right that Coors really isn't good for much else other than binge-drinking it. So I approve of this change of tactic, and the Art Direction, just not the VO. It feels like a compromise.

    May 16, 2014

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.