The Hawaiian brothers are here to tell you to stop working so stupidly hard and to kick back and have some Kona beers.

"No brother. Darren is Hypothetical."
"Oh no, we alllll Got a darren."

Client: Kona
Agency: Duncan/Channon


about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (2)

  • Darren Miller (Mill- Ah)'s picture
    Darren Miller (... (not verified)

    Ahhh. Whatevah. This radio ad made me laugh out loud as I sat in my car waiting at a traffic signal. So I drove right over to the Ralphs store and bought a sixer of your longboard ale. Let's just say I'm down with Kona Brewing Company. It brought me right back to my favorite vacation spot, Napili, Maui. Mahalo.
    The REAL Darren Miller
    of Murrieta, California

    May 17, 2014
  • Dabitch's picture

    A MINUTE!? I can't get over how long US radio ads are. You can tell a novel in a minute. They're good, but dude, they could also just have been 30 seconds.

    May 19, 2014

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