A Toyota Camry. Not the most exciting automobile, is it? Well you're wrong, at least that's what I gather from this demonstration idea that turned a short drive in a Camry into a roller coaster type ride worthy of Magic Mountain. People are thrilled to be swooshing up, down, sideways and in - oh my - reverse. Looks like it was a fun ride with a "professional driver, do not attempt", but better still are the genuinely squee-surprised reactions from people who did not expect this. Everybody say weee!

I can't even tell you how much I love the woman who when she spots the tunnel they're going to drive through, blurts out a "are you serious!?" Everyone, duck! This stunt is crazy.

Agency: Saatchi & Saatchi LA
ECD: Chris Adams, Margaret Keene
CD: Ed Miller
ACD writer: Evan Brown
Art Director: John Kritch
Producer: Richard Bendetti
Digital Producers: Amy Jo Deguzis, Julie Notaro, Alex Granieri
Production Company: Bandito Brothers
Managing Director/Executive Producer: Suzanne Hargrove
Director: Mike “Mouse” McCoy
Cinematography: Shane Hurlbut
Stunt drivers: Greg Tracy, Matt McBride, Rich Rutherford
Producer: Ryan Slavin
Chief Technology Officer & Director: Jacob Rosenberg
Editorial Production: Bandito Brothers
Editor: Jeff Tober
Editor: Tracy Hof
Colorist: Mark Osborne
Sound: Lime Studios
Mixer: Rohan Young

Commercials: 
Country: 

Comments (2)

  • kidsleepy's picture
    kidsleepy

    Judging by this tumblr, someone else likes the genuinely squee-surprised reactions, too.

    Oct 05, 2013
  • Dabitch's picture
    Dabitch

    Every ad campaign has a tumblr these days. :)

    May 27, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.