"To get to easy you have to go through hard." Fair enough.

I like the sentiment, but I'm not sure what it has to do with Mountain Dew.

Client: Mountain Dew Agency: Colenso BBDO Creative Chairman: Nick Worthington Creative Director: Levi Slavin Creative Director: Dan Wright Head of Art: Mike Davison Art Director: Scott Kelly Copywriter: Ben Polkinghorne Group Account Director: Tim Ellis Account Director : Sophie Martignier Account Manager: Siva Clement Planner: Andy McLeish Photographer : Mark Carter Retoucher: Lightfarm Studios

Comments (1)

  • Dabitch's picture

    It's really hard to drink all that sugar.

    Jun 04, 2014

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.