"To get to easy you have to go through hard." Fair enough.

I like the sentiment, but I'm not sure what it has to do with Mountain Dew.

Client: Mountain Dew
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Creative Director: Dan Wright
Head of Art: Mike Davison
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Group Account Director: Tim Ellis
Account Director : Sophie Martignier
Account Manager: Siva Clement
Planner: Andy McLeish
Photographer : Mark Carter
Retoucher: Lightfarm Studios

Commercials: 
Country: 

Comments (1)

  • Dabitch's picture
    Dabitch

    It's really hard to drink all that sugar.

    Jun 04, 2014

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.