Agency Africa together with Brazilian football club Botafogo the agency fights racism in football by inverting its iconic black and white jersey. Fans didn’t notice the difference until the team posed for a photo while holding up a banner with the text: If you didn’t notice the inverted jersey, it’s because color makes no difference at all.

In response to the racist acts that have been occurring in sport matches all over the world, Botafogo, a Brazilian club that has worn black and white for over 100 years, inverted the colors of its traditional number one jersey and took the field as if nothing had happened. Afterwards, the players gathered for a photo and surprised everyone showing a banner revealing the message: If you didn’t notice the inverted jersey, it’s because color makes no difference at all.

The stunt was the third most tweeted topic during Botafogo’s match, even shared by their rivals. A proof that in the fight against racism there are no opposite sides, we are one.

Title: The Inverted Jersey Client: Botafogo de Futebol e Regatas Product: Institutional Agency: Africa Executive Creative Director: Sergio Gordilho Projects Creative Director: Evandro Soares Creative Directors: Sergio Gordilho / Andrea Siqueira / Jeferson Rocha Copywriter: Henrique Zirpoli Art Directors: Ivan Loos / Jeferson Rocha / Sergio Gordilho Project Creative: Evandro Soares Project Producer: Mauricio Gessulli Client Service: Marcio Santoro/ Evandro Soares / Ivan Loos/ Fabiana Ganut Digital Producer: Guilherme Levy Digital Production: Webcore Print Production: Carla Lustosa / Edson Harada TV Production: Rodrigo Ferrari / Leonardo Damasceno Production Company: Conspiracao Directors: Daniel Lieff / Gabriel Ghidalevich
 DOP: Joao Padua Editing: Renato Itaboray / Daniela Paiva / Murilo Cod
 Post production: Conspiracao
 Sound Production: S de Samba Approved by (client): Daniel Gastaldoni
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • fairuse's picture
    fairuse

    Interesting. I'm non-sports so this craziness football and other stick and ball sports thrive in is strange.

    Jun 07, 2014

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