Fracking has an impact on drinking water. In fact, it has been linked to harmful groundwater contamination, has been used in all three locations featured in the posters: Dimock, Pennsylvania; Delaware County, New York; and the reservoirs of Texas. These posters illustrate the point and encourage people to write their congressmen about it.

Client: Wage Good
Advertising Agency: Y&R Midwest
Chief Creative Officer: Bill Cimino
Creative Director/Art Director: Jeremy Smallwood
Creative Director/Copywriter: Pam Mufson
Designer: Carrie Richardson
Copywriter: John Doessel
SVP, Director of Integrated Production: Brian Smego
Senior Digital Artist: Keith Handley, Giannini Creative


Comments (3)

  • Dabitch's picture

    I like the little " NO" logo on the right.

    Jun 13, 2014
  • kidsleepy's picture

    I don't like the fact you have to turn your head to read the copy. No one ever bothers, which is a shame.

    Jun 13, 2014

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.