Slated for superbowl stardom, this ad was kept in reserve as an easter egg "secret spot" to view online after the game.

Ad agency: DDB Worldwide Chicago Group Creative Director - Mark Gross Creative Directors/writers - Chuck Rachford/Chris Roe Producer - Will St. Clair Director - Erich Joiner Editor - Carlos Lowenstein - The Whitehouse.
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Comments (10)

  • Plywood's picture
    Plywood

    This is so lame I cannot believe it.

    Bud Light spots continue to suck in '08.

    Feb 20, 2008
  • Wendall's picture
    Wendall

    I had a feeling an ad called "cut the cheese" would.....whoa, this thing required two writers?!

    Feb 20, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    And, hence the reason why it wasn't aired during the Super Bowl.

    Feb 20, 2008
  • Dabitch's picture
    Dabitch

    You're a tough crowd. The deadpan acting scores high for me, even if I didn't find the script too amusing, it's well done.

    Feb 20, 2008
  • Wendall's picture
    Wendall

    I don't know. It may have worked better if they'd worked more puns into it. After about ten seconds I was thinking "okay, cut the cheese equals farting. Ha ha. Move on".

    Feb 20, 2008
  • Dabitch's picture
    Dabitch

    yep, totally agree on that. more pinching loafs, dropping kids at the pool, I mean jesus there's millions of funny euphemisms out there. You could probably make a full length feature that could kill Beavis and Butthead if you collected them all in one script.

    Feb 20, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    You that critically comment on this ad are a bunch of idiot jackasses. This is a brilliant, clever, ad. Just because you don't like the beer, you berate yhe commercial. Get a life...and a sense of humor!!!!!!!!!

    May 22, 2011
  • Dabitch's picture
    Dabitch

    Did anyone prior to you say anything about the beer? No, they did not. Get some reading skills, you're projecting.

    May 22, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Anonymous Coward number 1 probably made the ad.

    May 23, 2011
  • Dabitch's picture
    Dabitch

    Or maybe he just really needs to cut the cheese.

    Jun 15, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.