To promote the new Galaxy S5, Samsung pulled off a stunt in Switzerland. They hired a diver to surprise unsuspecting people by popping out of the water and handing them a ringing phone. They were then encouraged to get in the water and take an underwater selfie. And if they did so, they'd win a phone. Did I mention it was cold? It was 15C and the water was 8C. Or, 59F with water temp at 46F.
Nice way to promote the phone and its feature, but there aint no way I'd do a polar bear act for a free phone.

Advertised brand: Samsung Galaxy S5 Advertising Agency: Serranetga, Zurich, Switzerland Agency website: Creative Director: Florian Beck Director: Mitch Bekk Copywriter: Leoni Klump Illustrator: Julia Miller Additional credits: Nicolas Hostettler (Consulting), Maurizio Rugghia (Managing Director), Cheese & Chocolate Film SA (Camera/Sound)

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    That guy is SHAKING, woo, c-c-c-c-co-cooold, brrr.

    Jul 07, 2014