Lamar+ Nika directed this didas Originals effort for their NEO line, which is more affordable shoes and apparel meant for the 14-19 yr old crowd. The six year love affair of cool kids hanging out on the street is alive and well. It looks good and sounds good as always. But seriously-- the adidas client really needs to stop with the whole 'kids hanging out on ratty sofa," thing. They seem so have a love of that shot because it's in a lot of adidas spots but they need to let it go now.
MUSIC: STRT SRNS by Wiseblood CLIENT: Adidas Neo [WWW.ADIDAS.COM/NEO] DIRECTOR: LAMAR+NIK DIRECTOR OF PHOTOGRAPHY: Spenser Sakurai PRODUCTION COMPANY: Agile Films [WWW.AGILEFILMS.COM] PRODUCER: Andy Eaton EDITOR: LAMAR+NIK AGENCY: Happy Lucky [WWW.HAPPYLUCKY.COM] EXEC PRODUCER: Davis Priestley PRODUCER: Michele Howell PROD MANAGER: Bill James PROD COORDINATOR: Christian Gill LOCATION MANAGER: Rob Surtees PROPS: Robbie Doin