Quebec has a love affair with butter. Oh sure it went through rocky times when people became afraid of fat, but thankfully we righted our course and got back on track. This ad is for Les Producteurs de lait du Québec. Which is like the dairy board. Overall, it's a nice romantic spot for fat.

Client: Les Producteurs de lait du Québec Marketing Director: Nicole Dubé Agency: Cossette Québec Agency Producer: Lyne Leclair Production Company: Cinélande Director: Nicolas Fransolet Media planning: Catherine Charpentier, Touché! Media Purchasing: Marketel

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (3)

  • Dabitch's picture

    Was this originally in French or in French also? I like the line "nothing but churned cream" but I somehow imagine that it sounds a lot better in French. Just such a simple statement.

    Aug 29, 2014
  • kidsleepy's picture

    Yes this was made for the Quebecois market so I imagine it was in french as well.

    Aug 29, 2014