Quebec has a love affair with butter. Oh sure it went through rocky times when people became afraid of fat, but thankfully we righted our course and got back on track. This ad is for Les Producteurs de lait du Québec. Which is like the dairy board. Overall, it's a nice romantic spot for fat.
Client: Les Producteurs de lait du Québec Marketing Director: Nicole Dubé Agency: Cossette Québec Agency Producer: Lyne Leclair Production Company: Cinélande Director: Nicolas Fransolet Media planning: Catherine Charpentier, Touché! Media Purchasing: Marketel