Quebec has a love affair with butter. Oh sure it went through rocky times when people became afraid of fat, but thankfully we righted our course and got back on track. This ad is for Les Producteurs de lait du Québec. Which is like the dairy board. Overall, it's a nice romantic spot for fat.
Client: Les Producteurs de lait du Québec
Marketing Director: Nicole Dubé
Agency: Cossette Québec
Agency Producer: Lyne Leclair
Production Company: Cinélande
Director: Nicolas Fransolet
Media planning: Catherine Charpentier, Touché!
Media Purchasing: Marketel