Spotify/Uber: "Spotify Your Ride" (2014) :58 (USA)

Oh joy. Two tech giants are coming together. Link your Spotify Premium account to Uber and you can listen to your music in Uber, too! Kind of like when you had an iPod and you brought your music everywhere, except back then you were buying music and artists were still making a living. I'm surprised you have to link Spotify Premium, what with Spotify's recent rants against Taylor Swift for wanting to make money off her new album, because music should be free etc., etc.
Anyway, let's talk about the ad. It's one big product demonstration featuring people dancing to music that's so innocuous you might hear it in the lounge of a W Hotel. In other words, it's an ad made for Silicon Valley.

Client: Spotify/Uber

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Dabitch's picture

Co-branding between app-tech giants now? Interesting. Very Interesting.

ReasonedDissent's picture

First off, that snark though...

Now, to business. I don't think it's all that unlikely. When you seriously think about it, modern web design is becoming more and more appified and less custom. Sure you do cool stuff that looks different, but functionally, the best performing sites from a conversion and UX perspective are those that are basically giant apps.

That said, I think the app means less than the industry. It's just those two together, it's like chasing milk with OJ, there's something about it that's mildly disturbing for no reason...