Dutch director Menno Fokma, part of White Lodge, creates a um, fashion film for British Menswear designer James Long's collab with River Island.
Here's the premise: several skinny boys with the exact same haircut walk into a futuristic monolith and get rained on by balls. One of the balls melts in the one of the skinny boy's hands and then he enters a tube and emerges from blue water.
Agency: River Island
Production: White Lodge
Director: Menno Fokma
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Was this inspired by childhood like the AGI & SAM fall 2015 collection? Seems glass marbles had something to do with it. It all looks very Spandau Ballet to me, either way.
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