Milky Way - Sorry / Parachute - (2015) :30 (USA)

Tattoo artists, lumberjacks, hair dressers, rodeo clowns and ship captains may not seem like they have much in common…until they fall prey to the indulgence that is a Milky way.

The brand is returning to TV advertising for its core product for the first time in six years, with an extension of the popular print and digital “Sorry” campaign that originally launched in late 2012. Three video spots in total were created by DDB Chicago, and position the delicious combination of caramel, chocolate and nougat found in a Milky Way Bar as the ultimate distraction.

“We’re very excited to bring this powerful creative and overall campaign messaging to life in our return to television,” said Allison Miazga-Bedrick, Director, MILKY WAY® Brand. “The new videos really capture the fully involved experience of eating a MILKY WAY®, so much so that all other details of the world around you no longer matter at that moment.”

Client: Mars Incorporated, MILKY WAY
Campaign: “Sorry I Was Eating a MILKY WAY”
Agency: DDB Chicago

DDB Chicago
John Maxham -  EVP, Chief Creative Officer
Mark Gross - EVP, Executive Creative Director
Marisa Groenweghe - Associate Creative Director (Art Director)
Kathleen Tax - Associate Creative Director (Copywriter)
Alex Zamiar - Associate Creative Director (Art Director)
Jonathan Richman – Associate Creative Director (Copywriter)
Diane Jackson - EVP, Executive Director of Integrated Production
Will St. Clair - VP, Executive Producer
Deb Den Iseger - Producer
Ryan Hentsch – Production Business Manager
Heather Stuckey - Global Business Director
Kate Christiansen - SVP, Group Account Director
Phyllis Lee - VP, Account Director
Kelly Mendola – Account Executive
Alexander Wood - Account Manager
David “Chizzy” Chriswick - SVP, Group Strategy Director
Thomas Hehir - Strategy Director
 
Production Company: Central Film North
Director: Rodrigo Garcia Saiz 
Executive Producer: John Barreiro 
 
Editorial: White House
Editor: Carlos Lowenstein 
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
 
Post Production: FilmWorkers 
Executive Producer: Derek de Board 
Producer: Casey Swircz
VFX: Rob Churchill 
Colorist: Fred Keller 
 
Music: Mophonics 
Creative Producer: Kristoffer Roggemann, Amanda Fink. 
 
Sound design: The Studio
Sound engineer:  Nicholas Papaleo