Coors Light - Whatever Your Mountain (2016) :60 (USA)

The Coors light business was won by 72andSunny, and much to my surprise I see no Carl's Jr dressed down ladies or frat boy jokes in the ad. It's also not a celebrity driven wank, instead it feels as if they've recycled a sports brand ad, added a dash of manifesto generator and spat out something they seem to hope will appeal to the artisanal beer drinkers. It won't. It is a bold step away from the usual ad that appeals to the "hold my beer and watch this" type though, so lets see if this works.

Ad agency: 72andsunny