Make-A-Wish-Canada "Grandma" (2015) :30 (Canada)

Grandmas are a great source of money. If kids can find ways to raise money, for Make-A-Wish-Canada, anyone can!

Client: Make-A-Wish-Canada
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Shawn James
Writer: Sean Atkinson
Agency Producer: Tara Handley
Account Team: Robyn Morrisey
Strategic Planner: Brett McDonald
Clients: Julie Fiorini, Deborah Waines, Chris Pon
Production House: Suneeva
Director: Shelley Lewis
Production House Producer: Dennis Beier
Casting: Shasta Lutz
Video Post Facility / Editing Company: Saints
Editor: Melanie Hider, Brian Williams
Compositor / Online: Smith, James Andrews
Colourist/Transfer: Alter Ego – Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Director: Chris Tait
Producer: Colleen Murphy
Engineer: Jared Kuemper

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AnonymousCoward's picture

Grandmas are a great source of money??????? Tacky tacky tacky!!!

Reality's picture

Weird that Make-a-Wish would have an ad that features financial elder abuse.

Yvonne Yakimovich's picture

That was a very tacky commercial! If the only time I saw my grandchildren was for this cause I'd NEVER DONATE, in fact, after seeing it, our annual donation of $50,000.00 will not be forthcoming. I'm sur every grandparent that sees the his will be angered!

Dabitch's picture

I am sur of that too. /s

Jat's picture

Well now!! This is a neat find: to see I was not the only one offended by that commercial!! I even contacted them to voice my concerns that the commercial looked exploitive. They poop pooped me!! Hope they see this cause their funds will suffer. Our volunteer group withdrew our assistance!!

Cheri Robinson's picture

This is the WORST commercial EVER!! Seriously what are you trying to teach?? How about shoveling walks, cutting grass, going to the store for a senior. PLEASE can't believe it is still being aired!!

tanya torringa's picture

This commercial is horrible. Exploiting a family member to raise money? Making it look as though the only reason he's visiting his grandmother is to collect his loot? Putting up with a hug to collect money? Congratulations. He's a prostitute.

Senior services coordinator's picture

I am absolutely shocked by this ad on so many levels! Portraying Grandma as a dotty source of money (ageist) and the grandson as exploitative and lazy. Come on Make-a-Wish folks, surely you can do better than this garbage. You certainly don't have my support.

AnonymousCoward's picture

This commercial is disgusting and advocates elder abuse.

Sport's picture

This commercial has clearly pissed off a bunch of grandparents.

Elise's picture

So what does this show? Grandparents are only good for handing out money!!! And the child brags he knows how to raise money......really? Does Make a Wish care, no! If it did, it would remove this disgusting commercial. When hell freezes over, I will donate to this cause!