Grandmas are a great source of money. If kids can find ways to raise money, for Make-A-Wish-Canada, anyone can!

Client: Make-A-Wish-Canada Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Art Director: Shawn James Writer: Sean Atkinson Agency Producer: Tara Handley Account Team: Robyn Morrisey Strategic Planner: Brett McDonald Clients: Julie Fiorini, Deborah Waines, Chris Pon Production House: Suneeva Director: Shelley Lewis Production House Producer: Dennis Beier Casting: Shasta Lutz Video Post Facility / Editing Company: Saints Editor: Melanie Hider, Brian Williams Compositor / Online: Smith, James Andrews Colourist/Transfer: Alter Ego – Tricia Hagoriles Audio Post Facility/Music House: Pirate Toronto Audio Director: Chris Tait Producer: Colleen Murphy Engineer: Jared Kuemper

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (11)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Grandmas are a great source of money??????? Tacky tacky tacky!!!

    Sep 19, 2016
  • Reality's picture
    Reality (not verified)

    Weird that Make-a-Wish would have an ad that features financial elder abuse.

    Sep 29, 2016
  • Yvonne Yakimovich's picture
    Yvonne Yakimovich (not verified)

    That was a very tacky commercial! If the only time I saw my grandchildren was for this cause I'd NEVER DONATE, in fact, after seeing it, our annual donation of $50,000.00 will not be forthcoming. I'm sur every grandparent that sees the his will be angered!

    Oct 24, 2016
  • Jat's picture
    Jat (not verified)

    Well now!! This is a neat find: to see I was not the only one offended by that commercial!! I even contacted them to voice my concerns that the commercial looked exploitive. They poop pooped me!! Hope they see this cause their funds will suffer. Our volunteer group withdrew our assistance!!

    Dec 05, 2016
  • Cheri Robinson's picture
    Cheri Robinson (not verified)

    This is the WORST commercial EVER!! Seriously what are you trying to teach?? How about shoveling walks, cutting grass, going to the store for a senior. PLEASE can't believe it is still being aired!!

    Jan 11, 2017
  • tanya torringa's picture
    tanya torringa (not verified)

    This commercial is horrible. Exploiting a family member to raise money? Making it look as though the only reason he's visiting his grandmother is to collect his loot? Putting up with a hug to collect money? Congratulations. He's a prostitute.

    Jan 31, 2017
  • Senior services coordinator's picture
    Senior services... (not verified)

    I am absolutely shocked by this ad on so many levels! Portraying Grandma as a dotty source of money (ageist) and the grandson as exploitative and lazy. Come on Make-a-Wish folks, surely you can do better than this garbage. You certainly don't have my support.

    Apr 07, 2017
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This commercial is disgusting and advocates elder abuse.

    Jun 08, 2017
  • sport's picture

    This commercial has clearly pissed off a bunch of grandparents.

    Jun 09, 2017
  • Elise's picture
    Elise (not verified)

    So what does this show? Grandparents are only good for handing out money!!! And the child brags he knows how to raise money......really? Does Make a Wish care, no! If it did, it would remove this disgusting commercial. When hell freezes over, I will donate to this cause!

    Jun 25, 2017

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