In Sweden, Gutvik is a teeny village or Ikea bunk bed.
In Germany, Gutvik is something significantly different.
Ach du lieber Gott!
Ikea names its furniture and furnishing after a range of things. Bedding is named after flowers while beds are named after Norwegian cities. It was unfortunate then that the hugely popular child's bed 'Gutvik' amused/riled customers in Germany due to its similarity to a German phrase meaning 'good f**k’'. Australian Ikea stores recently renamed the desk called 'Jerker' but outrage about the bench called 'Fartful' is yet to be ignited.
[Snicker. Snicker.] The irony of the "Better living through successful branding" line is rather remarkable.
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