Ikea wins Grand Prix for "Lamp" film

Spike Jonze sad story about a lamp won the Grand Prix in Cannes Lions.

Ikea Unböring - Lamp

Suddenly I owe countless people beers, as I had bet on the other favorite "Cog" spot for Honda to win, despite the wrench in the cog.

The Ikea ad was made by Crispin Porter + Bogusky in Miami. This is the fourth year in a row where the Grand Prix has gone to a US based agency.

The U.S. scored 26 trophies including six Golds this year, thats two more trophies than last year so you may lay the French revenge theory to rest.

Wieden + Kennedy led the way, winning Gold Lions for the spots "Before" and "Angry Chicken," and for the ESPN series "Shelfball." They also won a silver Lion for the Nike spot "Wild Horses" (also known as "herd") and a pair of bronze trophies for the Nike commercials "Rucker Park" and "Young Love."

Goodby, Silverstein & Partners picked up two gold Lions one for Saturn "Sheet Metal" and one for "Birthday" a milk spot.

The sixth U.S. Gold went to none other than Office Linebacker Terry Tate in a commercial for Reebok from the Arnell Group. We like the streaker in the Terry Tate series.

Links leads to films in The commercial archive, which is "super adgrunt" area.