Beanz Meanz Heinz, but maybe not for long

Heinz is concerned their tagline, created by Y&R in 1967 is no longer relevant to British families. So, they are considering a change.

"Rather than making the decision behind closed doors and with carefully selected focus groups, the company is running a contest in coming weeks in which people can decide whether they want to "Save Our Slogan" or "Vote For Change". The company will be re-running some of its classic beans TV commercials from next week."