Phone directory wars heat up.

BT have joined in the directory enquiry wars, pushing their 118 500 service in their debut commercial. The ad ran yesterday and was a follow up to a number of 2 second teasers.

You can see all three ads at Creativeclub.co.uk - you need crappy Windows media Player installed to view the ads.

How do you think the ads compare? Which one do you favour?

All I'm wondering is why didn't one of these phonecompanies get a number that was very different like "onehundred onehundred" or such, all these one one eights are getting muddled.