Instead of the dole - self-help promotions

A photo-album of unemployed art directors in Hamburg, that's the unconventional self-help idea by the freshly fired AD Dave Tiedemann and photographer Detlef Overmann. Together with Phoebe Schillinger and Nikolaus von Zitzewitz, creatives formely at Johannsen Hüttner Kersting, they're putting out a book with 25 portraits of unemployed art directors.

Tiedmann will distribute the work in 500 copies free of charge to agencies in Hamburg and to the ADC.

"It's a kind of self-marketing", Tiedmann says, "because the the situation for art directors in Hamburg is dramatic, jobs are hard to find."

With guerilla advertising tactics this bunch has attracted more unemployed AD's interested in the project. The release party will be in the end of October, sponsored by Astra Beer. If this book is a success, more are in the making.

Visual pun notice for non Germans - The title of the book "AD" is spelled out with the unemployments offices logo.