apple launches new iPod ads

You've seen those banners everywhere - hot pink, shades of blues and black silouettes of people with iPods dancing. Apple launched that print and web campaign in September - and last night on West Wing (US telly) the commercial in the campaign made it's first appearance.

The commercial is exactly like the print campaign, with a soundtrack added. No more clean white backgrounds - flashy colors are here to stay? Perhaps it was the 'homage' that BuyMusic did which made apple switch from white backgrounds once and for all?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • Neaner's picture

    Stylishly boring.

    Apple should make an ad campaign specifically for Europe, and not try and run that here, it might cut through American ad clutter but in the UK it'll disappear between ads that actually say something.

    Oct 09, 2003
  • caffeinegoddess's picture

    Anyone know who does their stuff? I am drawing a blank at the mo'.

    Oct 10, 2003
  • caffeinegoddess's picture

    Ah! Thanks! Brain get more and more dodgy each year ;)

    I like the campaign.

    Oct 10, 2003
  • caffeinegoddess's picture

    If you use hotmail or visit you might have seen this banner for a Career Test. Could it be a badland contender against this new campaign from Apple? Check it out here.

    Oct 11, 2003
  • Robblink's picture

    This is the first Apple campaign that I'm not in love with. They're usuall, extremely cool, but this one doesn't speak to me. I can understand why they're highlighting the white headphones though. Everyone seems to have a pair on...except me. I'm a Jukebox 3 fan!

    Oct 12, 2003