Mother New York - The Mother of all ad agencies?

When Paul Malmström and Linus Karlsson of Jukka Brothers, Dick & Miller Lite, Virgin Mobile and Buddy Lee viral fame, left Fallon for the CD position at Mother New York adland already knew something big was brewing there.

Rob Deflorio is now joining the agency - Nike's ace card, their advertising director working in Portland Oregon for the past ten years. Another big name, Andrew Deitchman formerly at Red Cell is the fourth partner of Mother NYC - which by the way still doesn't have any offices yet, so if you have some space downtown...