The Media Guardian reports the ASA has banned a poster campaign for Red Devil, a popular energy drink by Britvic, after upholding two complaints that it made "offensive" references to anal sex.
From the article: The poster adverts, for Red Devil, carried the innuendo-laden slogans "He was going so fast he went for the wrong entrance" and "Once he'd found the right zone, she was raring to go".
Soft drinks giant Britvic, which makes Red Devil, agreed the wording in the adverts was "suggestive" but argued they were "playful and cheeky".
Although only two people complained, the Advertising Standards Authority said the wording on the posters "was not suitable for poster medium" and "likely to cause serious and widespread offence". It ordered the company to change the wording.
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