Ace Window Cleaners v/s Stella Neo

Creative teams are getting more ecofriendly. Case in point, the recycling of the Ace Window cleaners ad by Leo Burnett Singapore.

Read more to see them.

Here is the original.

WRITER: Pieter Blikslager
PHOTOGRAPHER Karl Steinbrenner
CLIENT: Ace Window Cleaners

AGENCY: Hawley Martin Partners/ Richmond
1993 One Show, Volume 15, Exhibit # 48.
1993 D&AD .

Here is the clone.

Jon Loke. art director
Victor Ng. writer
Tay Guan Hin, creative director
Linda Locke, executive creative director
Hon, Shutterbug, photographer
Lay Leng, Procolor. digital imaging
Leo Burnett Singapore (Singapore), ad agency.

Stella Neo, Selffix The DIY Store, client.
Communication Arts, Advertising Annual 2003, Page 16.

about the author

bittertruth I am an adman in India who keeps track of creative happenings around the world

Comments (8)

  • James_Trickery's picture

    a bound-to-happen Badlander. Both choice ads, I like the subtle (and surviving) pigeon with a neck-brace idea. real cute. nice badlander catch!

    Jan 04, 2004
  • claymore's picture

    If you're a SuperAdgrunt, use the search thingy on this site for Windex - same idea, only less elegant.

    Dec 19, 2003
  • Dabitch's picture

    hahaha, killing two birds with one stone. (*drumroll*)

    I like 'em both a lot though, like Claymore just said "elegant", they're both great posters.

    I used to have the Ace Window Cleaners one on my bedroom wall for years. :)

    Dec 19, 2003
  • Holger Wilcks's picture
    Holger Wilcks

    Is this really badland materiel? Isn't it likely that the team or agency weren't really aware of the 10 year old predecessor?


    Dec 19, 2003
  • CopyWhore's picture

    They're both great, indeed. Same idea. Slightly different executions. I'd say the first one is grittier, and the second more elegant. And surreal. No coincidence there, me thinks. In fact, it seems that the dead bird is probably the first idea, and the neck brace is an evolution of that. Perhaps the client didn't the idea of a dead bird, so they resurrected 'im as a survivor...

    Dec 20, 2003
  • caffeinegoddess's picture

    The first one would be even more gritty if it had the impression that birds leave on windows when they fly into them. Would have been a nice touch I think.
    Second one takes a second longer to get I think. First ad has a quicker "ah-ha".

    Dec 20, 2003
  • mikemystery's picture

    Both good ads, both different enough. I'd say

    Jan 15, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    You guys are not gonna believe this. But Whan I was working in South America I was in charge of SC Johnson and had the EXACT SAME IDEA!!!??? They didn't buy it though. They though it was too violent. That was back in 96.

    goes to show.

    Mar 24, 2004