What? Didn't you say Bud? And what's more interesting, the implications from an advertising standpoint or the possibility that this too could go down in infamy?
from Ad Age:
"As marketers grapple with ways to counter the diminishing effectiveness of the 30-second spot, Miller Brewing Co. is exploring the possibility of turning its popular High Life ad campaign into a TV show. The High Life man is fond of bowling, hunting and traditional values of the blue-collar life.Wieden & Kennedy, Portland, Ore., the brewer's ad shop; its production house, Radical Media, New York; and director Errol Morris are working to develop an Archie Bunker-like TV series based on the 5-year-old campaign for Miller High Life beer that features ironic voice-over musings on the simple pleasures of the blue-collar life..."
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