Transgender models in ads

The end of last month, Dabs posted an article about a cross-dresser which offended Finns and Lebanese.

Now there's a transgender singer doing ads for menstrual pads in Asia (the agency is in Taiwan, the article is from a South Korean pub, so I'm not sure where exactly the ads will air).

"Foxy Lady" Harisu will be the first transgender individual to appear in an advertisement for menstrual pads. From the middle of next month, Harisu will be appearing as a model in television and magazine ads for imported "UFT" sanitary napkins. She'll get a guaranteed W100 million an ad for three months. The selection of Harisu, a transsexual, as the model for menstrual pads is setting the advertising world on fire. Up till now, male stars like Go Su and Gam U-seong have appeared in sanitary napkin ads, but never has a transgender individual appeared in an ad for such a feminine product. The Taiwanese firm UFT really tried hard to cast Harisu in its ads. In fact, when the singer first learned what the company wanted her to market, she was quite hesitant to agree to the project. UFT, however, explained that the sanitary pads are a cutting-edge product that not only gives women that spring-fresh feeling, but also prevents menstrual cramps. Hearing this, the singer eventually accepted the offer.

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Anonymous Adgrunt's picture
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Dabitch's picture

Harisu being transgender and all might know a bit about the hormonal swing of things, but I'm still rather confused about their knowledge of feminine protection that they would never need...

And how on earth do they prevent menstrual cramps? Pads preventing cramps, what? *perplexed* The whole idea leaves me more confused than informed...

AnonymousCoward's picture

Up till now, male stars like Go Su and Gam U-seong have appeared in sanitary napkin ads

Extolling the virtues of the product, I'm sure.

Anonymous Adgrunt's picture

This was in 2004!? This has been going on for twenty years?