Trivia Chain - are you game?

Another chance to show off your adgrunt skills, impress everyone with your ad trivia and win a 20-pack of Jewelboxings!

>Ask a question about advertising that contains the answer to the previous question. Simple as that.
We'll pick a post each week for the next three weeks and send them a Jewelboxing 20pack free of charge. We started the thread with three entries as an example. Have at it!

Ready? Lets go - Here's how to do this;

In the film 'Lost in Translation', Bill Murray's character travels to
Tokyo to appear in an ad campaign for what product?

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Sofia Coppola has stated that the premise for 'Lost in Translation' was a series of television ads for Suntory Whiskey which featured
what internationally acclaimed film director who is not her father?

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Akira Kurosawa's 'Seven Samurai' was remade as the Hollywood Western 'The Magnificent Seven.' The Elmer Bernstein's score from that film was used extensively in a series of American television spots for what product during the '60s?

See, it's easy, just impress us with your trivia by answering our last question while asking a new one at the same time. So what product was it?