Health & Beauty

Lynx spice up posters with Boris Vallejo pinup art

by: Dabitch, May 5 2004 - 1:32am
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By Dabitch on May 5, 2004 - 01:32

In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em.

agency: Bartle Bogle Hegarty, London

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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