Trivia Chain game - Round three!

Round three, the final round, of the trivia game, a chance to show off your adgrunt skills, impress everyone with your ad trivia and win a 20-pack of Jewelboxings! Last weeks winner was Claymore - congrats to our resident rhyming poet.

Ask a question about advertising that contains the answer to the previous question. Simple as that.
We'll pick a post and send them a Jewelboxing 20pack free of charge.

Watch out for wrong answers! And remember, rhyming isn't a requirement but if you wanna go nuts, by all means..... Go nuts!

Ready? Lets go! We'll start the chain off here....

1. According to their latest tagline, how does the Eureka company live and breathe?

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2. Animator Hal Mason created the image of Mr. Clean for Procter and Gamble in 1958. What other famous advertising character did Mr. Mason create?

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Your turn! Go, Go, Go!