Becks biggest endorsment deal yet - £40million from a three-year contract with Gillette. You'd think that after contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer he'd soon be overexposed, each time I go to the movies here I catch Beckham in two different brand-ads, usually Police and Adidas. Beckham will make his debut in pan-european commercials next month, and his image will be used in the global launch of a new battery-operated razor.
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