An open letter to the advertising industry

At the Daytona Beach Journal, C. A. Bridges goes on a right rant about advertising. It's all our fault - us adgrunts - that he has so much to hate. Couldn't be a clients persistent insistence now could it? Please print and show to anyone you know who thinks the traps he mentions actually work.

A free gift that requires me to pay anything, for any reason, is - and this will shock many of you -- not a free gift. "Free" does not mean "free with purchase" or "free with postage and handling" or "free with rebate." "Free" means you give it to me and I don't have to do anything after that. Let me know if I'm going too fast, here.