about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • sakib's picture

    Intelligent. No subtitles make you glued to it even more.
    Some people may ask "why does she even need sunless tanner, its not like anybody sees her".
    I think that's the whole point. people use sunless tanner for themselves, to look and feel better for themselves and their loved ones.
    Wonder if this is just a one-shot or if it is part of a campaign.
    Also wonder who did it.

    Oct 30, 2004
  • junyr's picture

    Nice. I just wished I hadn't know what it was about before I saw the spot.

    Oct 30, 2004
  • Dabitch's picture

    You're right. I'm going to rename this as to let people see it completly unsuspecting.

    Oct 31, 2004
  • sakib's picture

    I agree. When I showed it around (got GREAT responses by the way), I didn't tell them what the product was and let them figure it out at the end by themselves.
    So does anyone know who did this spot?

    Nov 01, 2004
  • lordFredruk's picture

    Stunning idea. I would love to steal it.

    Nov 02, 2004