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Comments (5)

  • sakib's picture
    sakib

    Intelligent. No subtitles make you glued to it even more.
    Some people may ask "why does she even need sunless tanner, its not like anybody sees her".
    I think that's the whole point. people use sunless tanner for themselves, to look and feel better for themselves and their loved ones.
    Wonder if this is just a one-shot or if it is part of a campaign.
    Also wonder who did it.

    Oct 30, 2004
  • junyr's picture
    junyr

    Nice. I just wished I hadn't know what it was about before I saw the spot.

    Oct 30, 2004
  • Dabitch's picture
    Dabitch

    You're right. I'm going to rename this as to let people see it completly unsuspecting.

    Oct 31, 2004
  • sakib's picture
    sakib

    I agree. When I showed it around (got GREAT responses by the way), I didn't tell them what the product was and let them figure it out at the end by themselves.
    So does anyone know who did this spot?

    Nov 01, 2004

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.