Fiji Water Versus Aquafina on The Advertising Show

Goodbye Soda. Hello Bottled Water? Hear it straight from the source with guests Doug Carlson, president/CEO of Fiji Water, and Chris Kempczinksi, vice president of marketing for the water brand portfolio at Pepsi-Cola North America. Doug Carlson describes how Fiji Water was started in 1996, their celebrity following and product placements, and how they’ve become the second highest selling imported bottled water brand. Prior to joining FIJI, Doug was the Senior Vice President and Chief Financial Officer for The Aspen Skiing Company, a hospitality and ski resort company with $100 million in annual sales.
Chris Kempczinksi talks about Pepsi’s two new beverages Aquafina Sparkling and FlavorSplash and Aquafina’s “Drink More Water” marketing campaign. Prior to joining PepsiCo, Chris was a management consultant at The Boston Consulting Group where he focused primarily on consumer products and pharmaceuticals. Chris began his career at Procter & Gamble where he spent four years as a brand manager. You can tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for the live webcast. Or check out the commercial free archives.