MSN Search incorporates past virals into new viral campaign

Instead of coming up with its own viral content, MSN Search's new campaign, MSNfound, takes existing virals and weaves them into a six-character narrative.

Each character has a video lead-in and lead-out to an already-popular viral clip, including the stylings of David Bernal, one of the dancers in VW's "Gene" ad, and Virgin Mobile's Dog Judo.

To get to the clips, the user runs a search for a pre-detemined keyword, which yields a results page with the next piece of content embedded at the top. Ultimately, the viral clips lead the user back to each character's "journal".

Maureen McHugh, a freelance writer who worked on this campaign, wrote about the site in her blog, but the entry has mysteriously dissappered.