Gossip suggests that Ann Fudge may be the next one to get the axe from Y&R.
From Businessweek:
The turmoil has fueled widespread industry speculation that Fudge's days atop Y&R are numbered. In an exclusive interview with BusinessWeek, Fudge conceded that she and WPP are looking for someone to replace her as the head of the agency, though she'll remain in charge of the parent, which also includes PR agency Burson-Marsteller, branding powerhouse Landor Associates, and direct marketer
Wunderman.WPP CEO Martin Sorrell says that under Fudge, "Y&R Brands is strengthening," and Fudge insists the shift was always intended. "I want to focus on the whole marketing communications company," she says. Still, two senior WPP execs see her likely exit as a prologue to her leaving altogether.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Ann Fudge doesn't seem too popular.... AdScam says: "....Ford's bosses where somewhat unimpressed when Ms. Fudge decided not to show up for the first meeting in the Jaguar review, which all the other competing agency CEO's made a point of attending. Dumb move Ann Baby! I remember at O&M, even in his late retirement, David would be wheeled in on a gurney if they thought it could save an account."
- reply
PermalinkANd she's out. Adage
- reply
PermalinkI should have double-checked before posting. I see AdAge announced the news April 15. Sorry for bringing in old news, I had just gotten an email about it.*sigh* Only my second front page post and I managed to mess up....
- reply
PermalinkDon't worry about it. ;)
- reply
Permalink