Back in March viral advertising's enfant terrible Mr. Asa Bailey, famous from the Ogilvy hijack, was auctioning off a sure-fire viral idea on Ebay and spewing releases about it in hopes of finding a bidder.
I never bothered to write about the auction, but Researcher.se in Sweden did, my guess was that if anyone would buy the idea it would probably be Goldenpalace.com - the guys who bid on anything inane on eBay as their sole marketing strategy.
Who else would bid on a poor Posh Spice imitator getting run over by a car? Or as the eBay auction read: …Victoria is then unfortunately hit by a London buss. [sic].
Well, whaddya know I was right, the viral has now been sponsored by Goldenpalace.com - no surprise there.
You can see the fake security-came footage here in the film called Kill Posh Asa Bailey Viral, where Asa Bailey's name is as loud and large as the "clients" name Golden Palace's, because you know, being a viral advertising marketer means you have to get your name as well as your clients out there. Right.
In the Posh film, a Victoria Beckham lookalike shoplifts clothes before being chased out of the store and run over.
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