It might be a little cold out there, but the car is hot.

Kickoff Show and twice in Third Quarter

Ad Agency: J Walter Thompson, Detroit Executive Creative Director: Tom Cordner Director of Broadcast Production: Carole Gall Executive Creative Director: Tom Cordner Producer: Erik Iversen Creative Director/ Art Director: Carl Warner Creative Director/ Writer: Ed Cole Business Manager: Samer Ajluni Account Supervisor: Rick Ross Production Company: Anonymous Director: Patrick Sherman Executive Producer: Cassie Hulen Production Manager: Mary Anne Marino Editorial House: Jigsaw Editor: John Hopp Colorist: Stephan Sonnenfeld Henry Artist: John Shirley, Zoic Music: Wojahn Brothers Mix Studio: POP Mixer: Mitch Dorf

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Why does the cop have a Canadian accent? Are pre-'98 Crown Victorias really still in service anywhere anymore?! Why would there be a traffic light on a rural road in the middle of nowhere? Wouldn't be worth the expense.

    May 23, 2005
  • Dabitch's picture

    Dave, as seldom as I've been in North Dakota that don't sound like no Canadian accent to me.

    May 23, 2005
  • claymore's picture

    "Why does the cop have a Canadian accent?" - I lived by the North Dakota border with Minnesota for the better part of a decade. Believe you me, dat's pretty dern close to being authentic der den.

    As for the other two questions - Yes, the more sparsely-populated areas of the North Central US often do have older law enforcement vehicles, as there's a lot less revenue to work with than in your more urbanized areas. And for the traffic light, it's obviously a pork barrel project passed thanks to one of the state's aging Senators.

    Shouldn't you be more upset about the frozen guy? Why didn't he use the heater to compensate for the convertible top being down? Why is he wearing that light shirt in the wintertime? Shouldn't he have put the convertible top back up when it started to get cold? Why didn't he have the car stereo going? Shouldn't he have been wearing thermal underwear?

    It's a commercial. They had some fun. Stop clenching those hinder cheeks of yours so tight, 'k?

    May 23, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I know, but seeing as its a Ford ad, wouldn't Ford be wanting to also take the opportunity to show off its new Crown Vics, rather than old rusty ones?
    Here in Australia it is unusual to see any police, taxi etc. vehicle older than 5 years. They quickly retire them from service once they reach a certain age/mileage and thats usually about 4-6 years. A '97 Crown Vic (or earlier) would now be well over 8 years old.

    May 24, 2005
  • 1966 Ford Mustang's picture
    1966 Ford Mustang (not verified)

    Looks like I missed all the fun, the video seems to be gone. I think I remember that commercial though it was awhile ago, but a very clever ad, and of course you can't beat the car. :)

    Feb 19, 2014

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