about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • yaksox's picture

    I like the first one. Qite funny. And besides, last time I looked I didn't bear much resemblance to a kiwi fruit.

    Jun 12, 2005
  • caffeinegoddess's picture

    I like the Philips ad a bit better. It's a quicker "a-ha". Although I'm not all that fond of the weird box around the shaver. The Remmington ad feels a bit more see&say to me. But I like the layout and the font choice.

    Jun 12, 2005
  • Plywood's picture

    The type treatment in the first ad is awfully clunky - the two halves of the headline don't read as one thought. I think there's too much difference in type size between the two halves. It's trying way to hard to be clever and art director fancy when it's entirely unnecessary.
    I prefer the second ad - it's more clever, but the art direction lames out with that unimaginative insert shot of the shaver, which could have been handled far better some other way. And OUCHHHH the last line of the body copy is lame: "...exotic fruit"? Yeesh.

    Jun 12, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I agree that the Remington ad's headline is "clunky", in that it doesn't read well with the two different font styling. Other than that, it does capture a distinct style for its self and one that is well suited for gentlemen magazines. It's clever on the same level as AXE and TAG advertisement and the whole ad doesn't inundate the reader with copy that doesn

    Jun 13, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The Phillips ad makes a bolder statement. It doesn't try to hide what a lot of guys are going to be purchasing the product for, and it's hilarious in it's honesty. It does seem a little out of the ordinary for Phillips, but it's atempting to gain a niche in the market that the more conservative companies will likely shy away from. Taking a calculated leap in a clever way will prove lucrative. I'd bet lefty on it.

    Jun 28, 2005