WIN Awards Honor Positive Ads and Women Advertising

Women’s Image Network, (WIN), The WIN Awards will be held September 26, 2005 in Los Angeles recognizing outstanding advertising from around the world that has been created, directed or produced by women OR which features female protagonists. The WIN Awards final entry call is July 29, 2005.

This is the 12th International WIN Awards show, which is produced by Women’s Image Network, and the second year including awards for advertising. Since 1993, they have produced The WIN Awards show to honor media makers in film and television who “Tell women's stories well”.

Last year's addition of the advertising component at The WIN Awards was supported by a panel of top creatives who judged the diverse non-broadcast and broadcast spots. They included: Michael Conrad: Dean, Cannes Lions Academy, Charlotte Moore, Sally Hogshead, Cheryl Berman, Chairman/CCO, Leo Burnett Worldwide, Ellen Steinberg, Amee Shah: Bartle, Bogle & Hegarty, Monica Taylor, Weiden+Kennedy, Tone Garmann: New Deal-DDB, Jamie Barrett: Goodby, Silverstein & Partners, Joyce King Thomas, McCann-Erickson, David Oakley: Boone/Oakley, Chris Staples: Rethink, Luke Sullivan: GSD+M and Jury Chairman, Liz Paradise, Mckinney+Silver.

The WIN Awards added broadcast and non-broadcast advertising awards categories to recognize outstanding television commercials created, directed or produced by women. But men are very welcome to enter The WIN Ad Awards, as WIN also seeks and honors advertising that promotes empowering female media messages.

WIN supports and acknowledges media makers for their work that levels the playing field for women. WIN aims to leverage its many successes and great support from its powerful, entertainment industry relationships and create its show to promote female talent within the advertising industry. WIN believes that to the extent women’s voices stay silent we all are robbed of their contribution. And although women represent over 50% of the population, females remain vastly under-represented in media creation, especially in advertising where women comprise just 15% of ad agency creative departments and 22% of the DGA, (The Director’s Guild of America). The WIN Ad Awards will not only applaud established creatives, but will also aims to encourage young women to enter advertising. By bringing a broader base of talent into the industry doesn’t just serve women, it serves advertising.

So, either male or female, if your work presents a positive female character/image, go ahead and enter.

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