Two years ago, Pizza Schmizza paid homeless street-kids to hold up pizza signs as advertising for their pizza-by-the-slice company in San Francisco. They paid the kids in pizza and a few bucks, and while some might have found it cynical to use street people as media space, others compared it to the old-fashioned sandwich board.
Just like the Sisterhood Augustinessen, who used the media space of bums backs with a twist. Mid-winter they gave out free warm overcoats to the street people with signs advertising Ben and Jerry's on the back.
Now GoGorilla, the media agency who call themselves a guerilla advertising agency, are using bums to promote their media buying tactics in New York City according to adrants and no other sources. Adrants even has a nice a picture of the stunt where a healthy looking "homeless" guy holds a sign that reads:
"I used to be a media planner at a NYC ad agency but I got fired! Why? Because our client wanted an alternative media campaign and instead of hiring GoGORILLA Media, I went with another vendor, and boy was I sorry! I haven't had a job since. Don't let this happen to you! Feel free to take a GoGORILLA Media Kit, there's no charge. Of course, any donations, no matter how small, are greatly appreciated. Have a nice day and God bless."
Previous stunts from GoGorilla around here include the case of the Traffic money advertising on actual money.