Crow to hawk for Dell

Starting tomorrow, commercials airing nationwide for Dell's personal computers and consumer electronics will feature singer Sheryl Crow and her new single, "Good is Good."

The new commercials will show Crow at home, playing around with her guitar and Dell's home-entertainment products. At one point, she watches her new video on a Dell plasma TV and flips through on-screen menus using the media center remote control.

Dell screened about 40 celebrities before choosing Crow, "in large part for being real and accessible," Farello said.

Aside from her music fame, Crow is also known as the girlfriend of pro-cycling champion Lance Armstrong. Hewlett-Packard Co., Dell's chief rival, recently presented a special-edition Lance Armstrong notebook computer.

Update: the ad is here Dell - Sheryl Crow (2005) 0:60 (USA)

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
philmang's picture
Dabitch's picture
TDD's picture