Branding and advertising firm smashLAB launches an eyebrow-raising self promotional ad campaign featuring the less-glamorous byproducts of being a creative.
Initial reactions to ads have been strong - particularly to the one in the series titled "Toilet". The ad has raised a stink with some, with one respondent saying, " gross. In a really disgusting way." But it also managed to hit some fans, with another respondent saying, "The **** is my fave. Masterful."
Overall, the feedback has been positive, with shades of concern. smashLAB feels it is just what the doctor ordered: a highly visible campaign that targets a very particular crowd and gets people talking.
You can see the ads and learn more about smashLAB by visiting www.smashlab.com