Computer platform wars in advertising.

The battle between Microsoft and Apple rages on. These past few weeks more than one eyebrow was raised when Microsoft published a rather strange ad pointing out that people were entering peoples houses through teeny tiny wires. Apple has to spoof that one.

The Microsoft ad has a headline next to the Internet cable that reads: "This is where 47 people entered your house while you were sleeping."

Oooh, creepy. The ad was mercilessly mocked on blogs and forums all over Sweden as the line is clunky; "do they really mean that 47 full sized burglars crawled through that tiny wire?" one poster asked. No of course not, they meant that "burglars" entered your computer through that wire. Others pointed out the weirdness of Microsoft, with their bad rep for terrible security, was apparently advertising for security with this ad. Or were they?

Of course Apple should respond, with this:

The line reads: "Nobody has ever managed to break in here, ever." - and simply signed by Apple. Ouch. This ad is created by a happy adman/media person who was getting a little sick of the Microsoft ad.

For those who do read Swedish, there's some related posts here, Bold forum discussion about the oddness of the Microsoft ad and Maximac's post suggesting Apple reply to it it.