Degree ads go ambient

While walking around last week I came upon some ads for Degree deodorant aimed at guys. It isn't directly a part of their InAction Heros campaign that has been running since the Super Bowl. Although it does use the same tagline "For men who take risks".

What I found even more strange about the ads were their placement. These posters were stuck to the bottoms of street light posts (read more to see image). Strange kind of guerilla marketing, if that's what it is. Typically you'd think guerilla marketing wouldn't be just a plain, old regular advertisement. Other than the placement, these really aren't very guerilla.

I couldn't find any information if this was bought media or not. Although I wouldn't be surprised if it was.

Both of these ads were on the same corner, but on different posts. They were coming unstuck so I had to hold up the corners to get the pictures. From their conditions it's hard to say how long they have been up for.

And yes, I got some odd looks from passersby. ;)

Degree